Overview
As a newcomer to the pool-building marketplace, Poolz needed an identity that stood out in an industry of sameness. As part of the team at Saturate, I developed the digital presence, printed collateral, and motion assets for the brand launch. Built around Yves Klein Blue and a geometric system, the identity helped Poolz win clients and establish themselves as a recognizable symbol of trust for pool builders and owners.
Identity
Digital
Motion




Credits
Creative Direction: Andrew Maccoll
Design: Jaime Kiss