Overview
Norfolk Island needed to evolve beyond its reputation as a quiet retirement destination. As part of the team at Saturate, I developed the brand identity, motion design, and campaign collateral. Drawing on the island's rugged history and dramatic landscapes, we created a visual system that spoke to adventure-driven travellers while staying true to the island's character.
Campaign
Identity
Digital
Credits
Creative Direction: Andrew Maccoll
Videography: Andrew Maccoll
Photography: Rob Maccoll